THE FACE BEHIND ELEMENTS
Christina Sideris began her photography career in the Canadian Fashion Industry. After completing her studies abroad, she quickly became a staple photographer for some of Toronto’s biggest events including the Toronto International Film Festival. With a passion for versatility, Sideris later explored other photography arenas such as architecture, interior design and abstract photo art. Her work has appeared online, in print and in gallery installations internationally. Sideris has worked for some of Toronto’s most prestigious commercial studios.
Bringing her expertise of more than 13 years in the industry, Sideris conceptualized the idea of creating a platform to express her talents with Elements. As a perfectionist and visionary she has lead her team to strive to be more than just a photography studio. As the Creative Director she has tapped into a unique way of creating a bold and stylish brand that expands beyond photography and cinematography.
With a zest for advertising, design and corporate branding, Christina now heads her own design studio and specializes in Artistic Creative Direction, under 4 Minds Creative. She conceptualizes from every aspect of the initial look of the brand, to advertising strategies and marketing materials, down to the personal stylizing of individual corporate clients. Her expertise in fashion and editorial field is dominant when creating all new photographic content.
Christina has recently taken to cinematic directing as her newest project and is looking forward to building a unique portfolio of work in both the corporate and cinematic industry.